CAFE TYPE

Set in the historic quarters of mid-town Tehran with many arts and cultural venues in the surrounding neighbourhood this cafe was meant to become a gathering place for the artistic and intellectual crowd. One start point for the development of the concept for this cafe was simply the owner’s private collection. The owner has one of the largest private collections of industrial typewriting machines and had a passion for preserving them. So drawing from that, we developed a visual language that would help to bring in somewhat nostalgic feelings of early and mid-century cafes where the often lefties writers and intellectuals gathered for conversation and writing up influential pieces. The key thing however was to make the place look genuinely historic as opposed to being just a mock-up of old times.